On May 29, 2020, the FCC granted the application to transfer control of KFMB-AM from Local Media San Diego to iHeartMedia. Local Media San Diego had purchased both KFMB-AM and -FM from TEGNA, but held onto only the FM station, now with the call letters KFBG (FM). KFMB-AM will have to change call letters as a condition of the TEGNA sale. KFMB 760 joins KOGO 600 and KLSD 1360 as San Diego market AM properties of iHeartMedia.

KFMB-AM has been operating under an LMA by iHeart since Local Media acquired it in March. The station runs a talk format with local hosts Mark Larson and Mike Slater as well as nationally syndicated hosts Armstrong & Getty and Mark Levin.