On August 1, 2024, at midnight, XEPRS 1090 at Rosarito, BCN, Mexico, began its Spanish-language Catholic “Monte Maria” religious programming, apparently ending a contract with BCA. 

The station had operated as “The Mightier 1090” with ESPN radio sports programming that included play-by-play NFL, MLB, and NBA games, local sports talk on the Jim Rome Show, SportsGrid, The Rich Eisen Show, Scott Kaplan, and SportsMap programming.

According to Wikipedia, this ends a run of “border blasting” mostly English programming that began with the Wolfman Jack Show in 1965 using the callsign XERB. Mexican broadcasting of US-originated content is increasingly challenging since the Mexican government requires carrying a substantial load of public service announcements that supersede commercials.

The station was built with a 3-tower array that maximized their 50,000 watt (transmitter output) signal up the Pacific Coast. The station could readily be heard daytime in Los Angeles and at night as far as Oregon.