Road King Larry Bloomfield Dies

Larry Bloomfield, traveling host of the “Taste of the NAB” road show, died November 8th of a massive heart attack in Florence, Oregon, where he had most lately called home. His son Thomas posted a remembrance on Larry’s website, An obituary is posted on The Broadcaster’s Desktop Resource.

Larry, 72, had served in the Navy as an electronics technician. He had been a broadcast engineer at various western TV stations from KNBC and KNXT (now KCBS) Los Angeles to KCNS San Francisco to KTVZ Bend, Oregon. He helped found now-defunct radio station KBET in Santa Clarita. His “Taste of the NAB” show demonstrated numerous products to SBE chapters around the country, often leaving him on the road for five months straight.