The transition from multigenerational, family-owned KFMB-AM-FM-TV to corporate ownership by three different entities, it seems, has finally been laid to rest. The last move was iHeartMedia’s change of call letters for the AM property they acquired from KFMB-AM to KGB-AM. They’ve been using the historic three-letter call now for several days.
The call letters KGB were requested by general manager George Bowles in 1928 after initially signing on as KFBC in 1922. According to David Leonard and Wikipedia, KGB operated on 1210 kHz from 1925 till 1932. It switched to 1330 kHz, then in 1942 with a major nationwide shuffle of channels, landed on 1360 kHz. When the station went all-news for a while, the station changed call letters to CNN in 1982 and ceded the KGB callsign to its FM sister station at 101.5 MHz.
TEGNA bought the KFMB Stations in 2018, then sold the radio properties in early 2020 to Local Media San Diego, who immediately sold the AM station at 760 kHz to iHeartMedia. KGB-AM runs a conservative talk format out of iHeart’s San Diego studio complex.