February 2020 Meeting: Actus Digital

Everyone wants clips: stuff your talent said or did on the air, clips of your competition’s material, clips to prove you ran the right commercials at the right time. Clips to share on your station’s website, social media, or through your app. There’s more to the decoding, storage, and retrieval than you might imagine, and the quality varies. Can you retrieve by key words transmitted? In other words, can you have speech-to-text conversion and meta storage going at the same time? Can you compare instantaneous audience measurements to on-air events? How about measuring and logging loudness and alerts upon violations? 

Local sales guy Jay Gedanken of Actus will visit us Wednesday, February 12 at 12 noon at iHeartMedia, 9660 Granite Ridge Drive, San Diego. We’ll have a quick meal, then a presentation about current logging and clip storage and retrieval technology. 

Actus has been around for longer than 15 years, serving clients as small as local independent TV and radio stations and as large as Comcast, SKY, and Fox Networks. Take a look at the possibilities here

Jay Gedanken recently joined Actus as Vice President of Business Development. He had previously served for over 30 years as a technical sales representative for firms developing devices for audio/video compression encoding and decoding.

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