The People Meter is coming to San Diego, and the good people at Arbitron would like you to understand how it works. Join the SBE Wednesday, August 20 at noon at Clear Channel Communications, for lunch and a talk. The PPM is up and going in Philly and Houston.
Sam Brown of Arbitron says:
The Arbitron Portable People Meter™ system uses a passive audience measurement device—about the size of a small cell phone—to track media exposure. Carried throughout the day by randomly selected survey participants, the PPM™ device can track when and where they listen to radio as well as how they interact with other forms of media and entertainment. The PPM detects inaudible codes embedded in the 1kHz to 3kHz portion of broadcast audio. It is also equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day. At the end of each day, the survey participant places the meter in a docking station that extracts the codes and sends the data to Arbitron.
One of the first important steps in bringing PPM to San Diego is informing the engineers in the market about PPM encoding. For this, an SBE meeting is an ideal forum. Our presentation includes a demo of the system, examples of the equipment, Q&A, etc. which should make for an informative and entertaining meeting. Arbitron PPM SBE meetings have been well-received in other markets where we have introduced this exciting technology. We look forward to meeting you soon.
We start at noon with a lunch provided by Arbitron, followed by a presentation on the workings of the PPM system. Should be out by 1:20 PM. Clear Channel is at 9660 Granite Ridge Drive. We have some door prizes from SCMS, including some nice headphones and a microphone. As always, members and guests are welcome to attend.